There are different ways to measuring online advertising. It seems like click-through rates also known as CTR’s, have become the one metric that defines the success of an advertising campaign. The CTR is the first factor for your success in PPC advertising. It is the actually the percentage of people who click on your advertisement. CTR’s have the ability to convert your visitors into buyers. The more visitors you can turn the more sales you can make. That is why CTR plays a vital role for the success of PPC campaign. Here you will discover proven tips for increasing your CTR in PPC online advertising game,
Identify Your Advertising Objectives:
There is no doubt that you have to identify the objectives of your advertisement. Based on your objectives, you will know how to write, optimize and test your strategy to improve your advertising. Otherwise, you will miss the right direction and strategy in PPC online advertising game. Every advertisement should have their purposes! With clear objectives, it is easier for you to write the powerful and response advertisement toward to your goals.
Identify your target market:
Targeting is just part of your goal to get an acceptable click-through rate. With the better understanding about your targeted audience, you can create the powerful and related advertising for them. You should identify the characteristics of those people in the market in order to help you to clarify what target your advertising is aimed.
Make a Eye-Catching Advertisement:
The most basic static ad’s that only changes when you refresh a web-page will not work anymore. Obviously, your advertisement should be eye-catching. The more attractive advertising is, the more opportunities for you to increase CTR. Many studies reveal that you have to insert the focus keywords in your advertising as much as possible, particularly in the first line of your advertisement. This approach has been worked very well for many advertisers.
Utilize your keywords in the copy:
Maximizing your keywords by including them in your title and in a description line can significantly increase your click-through rate. Whenever keywords are used in an ad copy, Search engines will highlight the keywords. This in turn improves the perception of the ad’s significance to the keyword searched and helps draw the user’s attention.
Include the price and call to action in the ad copy:
Including a price in your ad’s can have the ability to turn the window shoppers from people who are most likely to make a purchase. In addition, the use of a call to action in your ad copy such as, “Buy Now” or “Call Today” can help draw a searcher’s attention.
Organize Your Account and Maximize the Effectiveness:
Many studies reveal the fact that, a well-organized account, campaign and ad-group are affected directly to the CTR, particularly the quality score in Google Adwords. Your primary task in organizing should be effectively arrange the relevancy and related PPC campaigns and ad-group. This has been proven that it will definitely improve the relevancy, quality score and CTR.
Use keywords that make an impact:
Use the Power Words like “Buy”, “Sell”, “Order”, “Browse”, “Learn”, “See”, “Discover”, “Learn How” and “Sign up” in Your Advertisement. For making attractive advertisement, those words have been proven that they are very attractive for viewers to click on.
Boost ranking by increasing your bid:
One of the fastest ways to improve your CTR is to increase your bids. Aim for a position in the top five, but keep in mind that eventually you should judge a keyword’s performance on conversion metrics – cost-per-action and return-on-investment and not just the click-through rate.
You have to keep your eyes closely on your CTR to maximize the chances to convert the visitors to customers. The more CTR you have, the more opportunities for you to turn them to customers. For increasing your CTR rate, you should take those above tips into your action seriously.
